I created this fictional brand and package as a design exercise:
“Find a terrible package and make it better”.

Overall, the package wasn’t too exciting. The product imagery is actually really great but the green gradient is rather foul. Instead of eluding to the outdoors it’s more of a astro turf. My solution was to get the product out of the box entirely so it could sell itself.

I made this mockup out of print-outs and a leftover pizza box.